The Grauniad has relaunched in a new bastardised size format. Actually, it’s a Berliner format. Either way, it’s a bastard size for the UK press which is either tabloid or broadsheet and, as such, it’s a big risk. The upside is they can charge more for colour ads. The downside is that they may continue to lose more readers. The paper has for years been steady at the 400k mark, but recently has dropped to 350ish. In reality, the biggest gamble is probably on the production side with the commissioning of new presses for the format. This means it will be difficult to go back if it doesn’t catch on. Let’s hope it doesn’t do a Cherry Coke. The redesign deserves to succeed. It’s brave, bold, intelligent and fresh. This must have been difficult for editor Rusbridger who described his staff in UKPG as “awkward” and “argumentative” with only a bare majority in favour of change. Fortunately, former editor Peter Preston set a precedent for this when he did the same thing himself in 1988. There’s just one thing. There always is. For many years, the paper called its business section “Finance”, before it saw the light. Unfortunately, it’s again reverted to this taxonomy for some of its business news. Business is dull enough as it is without burdening it further with the soubriquet of Finance.