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  • Morgan McLintic on PR
    One of my most talented work colleagues and foremost bloggers. Always worth reading.
  • Dennis Howlett
    His experience and knowledge demands respect. He's a chartered accountant who understands technology, business and the meda.
  • Technology PR
    Without doubt, the best rival CEO from the best rival firm
  • Teblog
    This is an excellent blog for anyone that wants to understand journalists and journalism. He doesn't say much, but what he does say is worth listening to.
  • PR Squared
    I have known Todd from before the dinosaurs. He understands it.
  • Clogger
    This is another blog from an intelligent, funny and experienced colleague.
  • Ian Lipner
    From the head of the Washington office - a witty, insightful and wide-ranging blog from someone I'm proud to call a colleague.
  • Andres Wittermann
    One of my oldest colleagues and partners shares his thoughts on the European PR industry.
  • Drew B's take on tech PR
    Another excellent blog from an excellent player.
  • The Wages of Spin - Starting out in PR
    This is a nice blog from someone starting out.

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« The new Guardian – is it Cherry Coke? | Main | Loic Le Meur »

October 07, 2005

The Guardian again

Seems the new format Guardian is also still being printed with oil-based ink. The Daily Mail and Evening Standard moved over to water-based inks years ago. This was following research that showed readers didn't like getting their hands dirty. This must have been considered in the Guardian re-design process. Sounds like an easy switch but it isn't. Water-based inks frequently stretch the web during printing causing colour registration problems. The two Associated titles have mastered the technology now and remain superb editorial products. The Mail especially has done well. In thirty years, it's refined it's product from broadsheet to tabloid, water-based inks and more run of colour. It's not just format, it's all aspects of product design. The new format Guardian though has been well-received and it's great to see its refreshing use of photo-journalism. Reminscent of the great Harold Evans on the ST. Yeah, yeah. I know. That really is dull.

October 07, 2005 |

Comments

Stephen Davies

As my Dad would say: “Dirty hands shows good work’s been done.”

The Guardian’s revamp has certainly caught the attention of the more younger readers of newspapers. It’s fresh, different, modern and the way it’s embraced the net and blogosphere is commendable.
I certainly don’t mind a few dirty pinkies. ;)

Posted by: Stephen Davies | October 08, 2005 at 12:35 AM

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