Today I met an old friend called Jackie Cooper, the founder of the eponymous and highly successful PR company. She sold her business to Edelman a little while ago. She did a very smart deal with them and continues to work within the corporate structure. If anyone wants an example of how to succeed in PR, they could do worse than spend ten minutes with JC. You don't need a mighty intellect (although she's no fool). You don't need kwallificashuns (although she'd have no problems in that area). You don't need to suck up (she likes straight talking). What you do need is passion, determination and the courage to speak up and speak out for your profession.
You'd have to be a fool not to see beyond the prickly, profane and professional exterior to see an intelligent, international and interesting interior. I think she's probably the best example of what British PR can achieve. She set new standards of excellent and continues at an obsessional pace.
Good luck to her and well done to Richard and Daniel Edelman (although I'm sure David Braine has a big role) for making it work.